2025 – Present
NOW Brand & Marketing Consultant, Interim Marketing Manager
EGEU Foods
In a nutshell
Alaa Abdelaziz
Strategic Brand Designer
I’m a strategic brand designer with over 12 years in branding, marketing and design — part strategist, part maker. I figure out what a brand actually is before deciding what it looks like. 200+ projects in, I still get the same itch for the next one.
Scroll
There are designers who make things look good, and strategists who make brands work — I do both, and I don’t separate them. I’m drawn to founders who build with intention — food, coffee, film, craft in any form — people who have something real and just need it to look like it. Because twelve years in has taught me one thing: the brands people remember aren’t the ones with the prettiest logos — they’re the ones that knew exactly who they were, and looked like it.
The facts
- Experience12+ years across branding, marketing & design
- Projects200+ delivered — and counting
- FocusBrand strategy, visual identity, packaging & campaigns
- BaseCairo, Egypt — working worldwide
- ApproachStrategy first. Aesthetics that prove it.
My services
Strategic Brand Identities
Where strategy meets visual language. A brand isn’t a logo — it’s a living system. I build identities rooted in insight, shaped by purpose, and designed to work across every touchpoint.
What’s included
- Brand identity design
- Brand audit
- Brand naming
- Brand guidelines
- Brand applications
Brand + Product Innovation
Where brand thinking meets product thinking. I work upstream, helping define what you make, for whom, and why, before a single visual decision is taken.
What’s included
- Market & consumer research
- Competitive landscape
- Product definition & strategy
- Product portfolio planning
- Concept testing & validation
- Innovation consulting
Creative Direction + Design
Every brand needs a point of view. I help define the creative direction that guides how a brand looks, feels, and expresses itself across every touchpoint.
What’s included
- Art direction
- Campaign design
- Visual communications
- Digital artwork
- Print design
Packaging Design
The shelf is the first conversation. I design packaging that captures attention, communicates value, and turns products into brands people remember.
What’s included
- Packaging strategy
- Structural concepts
- Label design
- Range systems
- Print production direction
The road so far
2025 – Present
NOW Art Director
Nigma Galaxy
2022 – 2024
Brand Marketing & Media Manager
EGEU Foods
2015 – 2022
Co-founder & Creative Director
Limelite
2015
Senior Graphic Designer
Olive Advertising
2015
Graphic Designer
Brandinc
2014
Junior Graphic Designer
Olive Advertising
My story
It started in third grade with PowerPoint — no brief, no tutorial, just the need to make something and see how it looked. By twelve, my uncle had installed Photoshop. By fourteen, I was entering poster competitions on wrestling forums. Real deadlines. Real feedback. Real people voting against you.
I studied Computer Science — not to become a developer, but because I wanted to understand how systems work. That thinking never left. Every brand I build has a logic to it. Every visual decision can be explained.
Twelve years of client work later, the approach is the same: figure out what a brand actually is before deciding what it looks like.
▶Storytelling film — coming soon